Brand Launch: Soul Food
Fixins Soul Kitchen is a full service soul food restaurant that celebrates the history and traditions of African American culture in an inclusive environment that is welcoming to everyone. It is bold, inviting, and serves authentic food in the historic Oak Park neighborhood in Sacramento, Los Angles, Tulsa and is expanding to 3+ more location this year. This is one of my favorite types of clients to work for — one who isn’t afraid to be unique, and who is just starting out but understands the importance of kicking off a new business with a solid brand.
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I specialize in capturing a brand's vibe through iterative design and expertise. Crafting visual elements like color, typography, and imagery, I collaborate with clients to refine the brand's identity, ensuring it aligns with the desired vibe. With creativity and strategic thinking, I deliver a cohesive brand identity that embodies your brand's essence.
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I present clients with three distinctive design concepts, each thoughtfully crafted to capture their brand's essence. With careful attention to detail, I provide a range of visual options for clients to review, ensuring we find the perfect direction that aligns with their vision and resonates with their target audience.
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With the newly built foundation of your brand, I will leverage my graphic design expertise to fuel its growth. Through visually compelling designs, strategic thinking, and a deep understanding of your target audience, I will help your brand expand its reach, engage customers, and achieve long-term success.
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With the new brand at the forefront, I leverage its visual identity and messaging to seamlessly launch impactful loyalty and marketing campaigns. By aligning the brand's essence with targeted strategies, I ensure cohesive and engaging campaigns that captivate audiences, foster brand loyalty, and drive measurable results.
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With the new brand as our foundation, I will breathe life into it through engaging social campaigns, attention-grabbing signage, and impactful marketing collateral. From digital platforms to physical spaces, your brand will consistently shine, captivating and connecting with your target audience.